Coffee Cult

The Brief

Coffee Cult needed a strong image that would inspire coffee enthusiats to give their coffee a go in a highly competitive area for cafes. The look and feel needed to be simple and easy to refleft in all faculties of their branding.

The brief in terms of symbolism was quite free and the brand could be literal or symbolic in relation to a cult. My partner and I put together multiple examples that went in differing directions, and in the end the caffeine molecule design was the direction they went in.